54% of home buyers who are searching for their next home on Realtor.com will not even look at a home unless there is a featured tour. (National Association of Realtors, January 2006)
The daily cost for print advertising varies between $66-$150 per day and has a shelf life averaging around 30 days. Print advertising has a limited market penetration based on your distribution and does not allow the consumer to interact or engage with the advertisement. While the cost of a full service virtual tour averages around 27 CENTS per day. With a shelf life of 365 days and WORLDWIDE penetration the cost to interact with your client is MUCH less.
A 360 virtual tour is a great way to turn web site visitors into customers by installing confidence in your business or property. (2008 Ellipse Group)
Home Buyers who used the Internet as a significant portion of their home-buying experience spent an average of two weeks with a Realtor® looking at homes, compared to those who did not use the internet, who spent an average of seven weeks looking for their home. (2008 RIS Media)
The estimated Return on Investment (ROI) for Hotel Virtual Tours is less than 4 weeks. (2007 Gomez Travel)
Hotel Virtual Tours increase on-line bookings by up to 85%. (2007 Gomez Travel)